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Show Reports

Research of Korea Golf Market

Visitors increase

  • 2013 year - 35,000
  • 2014 year - 36,000
  • 2015 year - 38,000

Company exhibitors increase

  • 2013 year - 160
  • 2014 year - 163
  • 2015 year - 170

Exhibition area increase

  • 2013 year - 22,000
  • 2014 year - 22,000
  • 2015 year - 22,000
  • 2016 year - 32,000

Visitors interested in

  • Etc - 6.3%
  • Accessories - 10.1%
  • Golf Apparel - 19.7%
  • Golf Clubs - 31.1%
  • Golf Equipment - 32.8%

Exhibition visitors satisfaction

  • Dissatisfaction - 10.2%
  • Neutral - 16.1%
  • Satisfaction - 73.7%

Kind of Job

  • Company Employee - 39%
  • Owener CEO Decision Maker - 28%
  • Student - 3%
  • Pro Golfer - 2%
  • Others - 28%
  • - More than 67% visitors are enjoy golf-play customers
  • - Korea golf exhibition is shows a strong tendency of BtoC Business

Purpose & Interests

  • New Products - 44%
  • Consulting Companies - 2%
  • TrendIndustry - 2%
  • Purchases - 1%
  • Others - 51%
  • - This tendency appear in the visitor survey purposes
  • - 51% Visitors willing to buy new golf equipments and want to use that Immediately

Sales Distribution Chart

  • 1,000 under - 2
  • 1,000 ~ 10,000 - 12
  • 10,000 ~ 50,000 - 25
  • 50,000 ~ 100,000 - 7
  • 100,000 higher - 7
  • - Behavioral tendencies of these visitor is lead to high product sales revenue of Exhibitors.
  • - Exhibition organizer reflect customer needs, it is available sales products during the exhibition.
  • - Korea Golf Exhibition shows fastest trends and customer needs of the golf industry.
  • - If you want to open up new sales channels and market adaptability of new products in your business field, The Korea Golf Fair shows that may be appropriate, will guide the way of golf business success.